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Johnnie Walker Highlights of 'Joy Will Take You Further' campaign launch

The leading quality scotch whiskey unveils Don Jazzy as its 'Joy' ambassador for Nigeria.

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Johnnie Walker, the leading supreme quality hosted 100 inspirational business and social leaders at the launch of its new campaign at the Federal  Palace hotel in V.I recently.

The blend which is breaking free from tradition and leaning towards a new culture of inspiring the world hosted its attendees to a premium styled tasting session, while exploring the rich heritage of Johnnie Walker and how it tied neatly into the new philosophy for the globally acclaimed scotch Whisk.


The high points of the event included Mr. Sonnie Ayere, President/ Group CEO, Dunn Loren Merrifield Investments and Mr. Olumide Ajibodu, CEO Kleenol Group relating their versions of the "Joy Will Take You Further" philosophy, followed by the announcement of multi award winning Producer and founder of the hugely successful Mavin Records; Don Jazzy as the Johnnie Walker Joy ambassador for Nigeria.

Don Jazzy joined 18 other notable global Joy ambassadors across the world including Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US alt-rock band OK Go and Mexican supermodel Montserrat Oliver among others.

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