Pulse.ng logo

Davido Singer speaks about payola in the music industry

Davido is one of those names that has been accused of encouraging Payola and the singer does not exactly deny it.

  • Published:
play Davido believes that no matter the money spent on pushing the music, without being good, it won't be a hit (TheNativeMag)

Davido has  expressed his views about Payola in a recent interview with The Native Magazine.

During the course of the conversation with the magazine, Davido responded to the accusations that have come his way in his typical direct manner, stating, ''Music is an investment. Anywhere in the world, if you want to blow you have to spend money.

play For Davido, music is an investment that requires financing (TheNativemag)


But If you like have one billion dollars, if the music no sweet, e no go work" he added.

It will be recalled that earlier this year, in a separate interview with Ms Uduak of The Africa Music Law Show, media personality and TV host, Emma Ugolee had called out several artists including Davido for making payola as viable as it is in the industry today.

play Emma Ugolee named Davido as one of those that have made payola a lucrative business in the music industry (Informationng)


In his words, ''Payola has ruined a large level of the industry'... I tell D'banj and Don Jazzy, these are the first two people who turned it around.

ALSO READ: 7 Things you need  to know about Payola

It was starting to grow slowly but when these boys came in from London, they turned it all around.

They now started carving designer bags, giving to presenters, bringing huge sums of money and then you know they were changing Pounds to Naira, putting it in the pockets of these presenters.

Presenters didn't want to hear anything else but Mo Hits at the time.

Continuing, he revealed that, ''Now that went on until the new crop of youngsters also came in and just totally took it to a different level.

I am talking about Kcee Limpopo, I am talking about Davido, I am talking EME, at this point, these ones now moved on to bringing laptops, designer clothings... the guys at Five Star Music were known to have given cars to some presenters'', he concluded.

Payola has been a contentious industry debate not just in Nigeria but internationally, and has grown into a prominent fibre of the music structure.

Do you ever witness news or have a story that should be featured on Pulse Nigeria?
Submit your stories, pictures and videos to us now via WhatsApp: +2349055172167, Social Media @pulsenigeria247: #PulseEyewitness & DM or Email: eyewitness@pulse.ng. More information here.