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Album Review BOJ shows that "Magic" can be so simple, but effective

BOJ curates a record that is simple in its delivery, but stylistic enough to be effective.

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Album -Magic
Artist - BOJ
Record Label - HF Music (2017)
Duration - 68 minutes

From his days in DRB Lasgidi, BOJ has always displayed a special skillset. He is the king of the mellow melody, with a distinct vocal and delivery that stood him out, and earned him recognition and respect. BOJ was different. He represented a cool alternative to the pop loop on radio, and people naturally gravitate to ‘different’.

In 2013, BOJ released a mixtape, “#BOTM (Boj on the Microphone)” which saw some success. He has recorded with Davido, Reminisce, Show Dem Camp and Olamide. Although with a handful of solo singles and no official album, he received a Headies nomination.

2017 met BOJ with a deal at HF Music. The record label had earlier offered a contract to singer Zeez, who found new ways to disrespect the deal. And after a messy court case, a settlement was reached. With BOJ, it gave them a fresh sense of start, and they have never looked back.

BOJ to release debut album "MAGIC" play

BOJ to release debut album "MAGIC"



Magic” arrives on the back of this deal. He has crafted a cool and vibey album which feels cohesive without slipping into saminess.

His music never takes a wrong turn. ‘Gbe soke’ has a glorious swagger about it that is both engaging and ambient, while the romantic narrative of ‘Balance’ and ‘Antidote’ contain welcome echoes of all that is good in new age Pan-African music, a movement that has gathered steam with global fusion of our sounds.

The engaging ‘Cooperate’, on which Falz serves a solid verse is accompanied by heavy kicks and claps perfect for a night out. Much of the time he is singing about love and primal desires, but he puts himself on the line with earnest declarations. “I met a girl on Wednesday, blow my mind I dey tell you say, make you give me one chance…I cannot wait til tomorrow,” BOJ gists on ‘Wednesday, a straight-up love fest with Seyi Shay.

BOJ-Wait A Minute-Artwork. play

BOJ-Wait A Minute-Artwork.



The only gripes are minor. “Magic” is a track or two too long due to his singular artistry. And the album’s purest experimental rush, ‘Beautiful’ ft Lady Jay, is such a stylistic victory that it’s hard not to wish he’d try something similar again. Then again, nothing about this beautiful album suggests BOJ would want to revisit a record.

Listen to "Magic" on Soundcloud.

Rating: 3.5/5


3-Worth Checking Out
4-Smoking Hot

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