From Hip Hop's loudest hype machine, DJ Khaled transformed himself into a star thanks to Snapchat.
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Last year as DJ Khaled contemplated the next move in his career as he joined SnapChat. At that the app was a new app that was cool among millennials. Khaled got on the app and it started his transformation into a star.
DJ Khaled turn himself into a giant meme with his phrases “don’t ever play yourself”, and “Lion!!!!!!!!!!!” Quickly DJ Khaled’s stories became the most engaging snaps on the new app.
A typical DJ Khaled snap would start with him waking up in the morning and motivating his fans. He would then go downstairs, ask his chef what’s for breakfast and declare how his life is good because he is eating breakfast.
Khaled would then go to his famous garden and scream “Liooooooon!” in front of his lion statue in his garden. After this comes the words of wisdom segment where Khaled would drop gems about his hustle and how ‘they’have been trying to hold not only him but you down.
DJ Khaled puts so much conviction and passion into his snaps that it would be hard not to take him serious. By using SnapChat DJ Khaled welcomed us into his life where every word is exaggerated and every phrase is turned into a mantra. Khaled is a self-hype machine and SnapChat is his trumpet.
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Occasionally DJ Khaled would move out of his mansion to go and visit his more famous neighbours Rick Ross and Diddy. Even this seemingly innocent trip is filled with comedy.
It’s common for the former Cash Money artiste to get lost on his way to visit his neighbours on his ski jet. Always ready to give his fans an unfiltered access into his life, Khaled will snap when he was lost in the sea.
By constantly having the most entertaining stories on SnapChat DJ Khaled tapped into mainstream America. Today he has six million followers on the app making him the most followed celebrity on SnapChat.
His fame on the new app has opened him up to a new audience and given him the opportunity to work with President Barack Obama. Late night shows that refused to interview DJ Khaled are now quickly booking him. Since his SnapChat eruption he has been on numerous magazine covers.
Thanks to DJ Khaled embracing new media his career has started anew. Since he became a phenomenon he has signed a management deal with Jay Z and has gone on tour with Beyonce. It doesn’t get bigger than that for Khaled.