Comedian/actor Kevin Hart and former rap star Ice Cube’s buddy-cop comic film, Ride Along has broken the box office record for any film opening on the Martin Luther King Weekend. The movie walloped up to 47.8 million in sales in its opening week.
The Martin Luther King Weekend is reported to be a skeptical release period for major motion pictures due to the 4-day weekend. Hence, box office earnings during this time are often tabulated differently.
With Kevin Hart establishing himself as a sure bankable Hollywood star and Ice Cube's continuous string of wins, this is just the beginning for greater things to come.