This opinion piece speaks on why on-air-personalities, and TV presenters are failing to do their jobs.
I hardly listen to the radio, or watch music TV stations, these days for two basic reasons; the music sucks (songs/and video on air are largely paid for). It's the same songs on almost all stations.
Radio and TV in Nigeria is a business that leaves little room for non-mainstream songs to survive. It's business. I can't get mad at that. Boys must eat. If you don't like it, create a playlist of songs and listen to them on your phone.
The second reason why I am off mass media is because of the lack of quality interviews on the airwaves. Interviews these days are merely publicity stunts.
Your favourite OAP or TV presenter prefers to ask the 'safe' questions, and massage the ego of a celebrity rather than ask the serious questions that people want to hear answers to.
It's like watching two football teams playing for a goalless draw, instead of battling to the end of regular time. It's outright boring, and not fair to the spectactors.
An OAP/TV presenter shortchanges his or her audience when he/she asks the easy questions that won't piss off the guest.
It's basically sacrificing your integrity on the altar of being cool with the hottest act so that you can get invited to the exclusive parties, and take selfies.
By becoming 'yes men' to music celebs, the music culture and history gets poorer by the minute. The culture won't be rich, and there won't be reference marks and history for the next generation to get inspired by.
There is no legacy for an individual who licks the boot of another human being. Sadly this is what our red carpet OAPs and presenters are doing. They are groupies, microphone vixens. And we all know vixens don't last long in this game.
Many of these personalities we see asking 'PR' questions won't be relevant in the next five years. They have served themselves up as pawns.
In America we have the likes of Angie Martinez, Elliot Wilson, Charlemagne The God, Angela Yee, Sway. These are media personalities who go in and ask the real stuff. By doing so they've created legendary moments for the music and pop culture in America.
In England, we have Trevor Nelson, and Zane Lowe who know how to crack the facade a celebrity has built around himself, and bring out the real person.
Shout out to the veteran Olisa Adibua for taking the bull by the horn and asking D'banj some real hard questions. I have never seen D'banj look so uncomfortable in his entire career.
Oprah Winfrey didn't get to where she is today by famzing celebs.
That interview is now the stuff of legends, not because Olisa asked D'banj milk and cookie questions.
It doesn't have anything to do with being confrotational. It has to do with cleverly asking questions that will reveal the real mind state of a music celeb.
Right now, apart from Olisa Adibua I can't think of anyone else doing it. Just like many things in this country, interviews are just fun and games.
As the music industry gets bigger and hopefully better, where are the gate keepers documenting the key moments of our music culture? It seems they are busy being groupies instead of doing their real jobs. We need less groupies and people with balls on TV and radio.