Jason Njoku, the founder of streaming service iRoko Tv, has reacted to internet users writing predicting the death of his platform, following the launch of Netflix in Nigeria.
According to the entrepreneur who is currently in Paris, Netflix isn't iRoko TV (vice versa).
Check out 10 things he stated in a post, which he shared on his blog;
1. Netflix being in Nigeria has zero impact on iROKO and its vision for the future.
2. iRoko TV is the only place Nollywood fanatics can find most of what they are looking for.
3. With the evident collapse of the DVD market, iRoko TV will soon be able to produce 200 movies a year.
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4. There's only one Netflix of Africa, and iROKOtv is not it, and has never intended to be.
5. Most of iRoko TV subscribers are from the West, as US and UK represent represent 55% of their subscription base, "in Netflix's backyard."
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6. In 2015, across its YouTube channels, iRoko saw 313m streaming video views. 185m of that was largely long form 2nd tier Nollywood content, with only 6% from Nigeria - "And it’s free."
7. Streaming is just difficult today. It will get better someday, but definitely not today.
8. Netflix has been in operation for 18 years, while iRoko is only four years old.
9. The Nigerian platform isn't suddenly going to die because Netflix launched in Nigeria.
10. Jason Njoku has been a Netflix subscriber since 2012, and has been smitten by the company and their internet style market share grab.