Branding is an important marketing strategy and social media has made it easy. Enyinna Nwigwe talks about the importance of branding to an actor career?
In an interview with Pulse, the actor who is definitely good at branding, spoke on its importance.
”I take my time, I try to put some detail into the brand, understanding that the world has changed, dynamics have changed, celebrity status is commercial now, and celebrity status can be anything, Nwigwe said.
“Now you have the social media platforms that you have a hundred thousand followers that automatically validate what you do. Whether you’re good or not, as long as you have people listening to you, you have value. So now talent is not enough anymore, there has to be more to you than talent, and these platforms are free, they are on the palm of our hands, it’s on the palms of our hands."
Watch full interview below;