Jumia Vs Konga 2nd Round: Black Friday Stirs Controversy between MDs

Two of Nigeria's biggest online retail stores Konga and Jumia, go head-to-head on social media over some figures from the recent Black Friday deals.

The rivalry continues between Konga and Jumia Nigeria - as Nigeria’s biggest online retail stores can’t seem to let go of each other’s throats all around the year. This time, CEO of local behemoth Konga, Sim Shagaya, and MD of African-wide Jumia, Dr. Jonathan Doerr, went at it on social media.

The new round of power tussle between both companies began after Jumia’s MD, Dr. Jonathan Doerr, went on the Facebook group ‘Silicon Africa’, Tuesday, December 2, 2014 to debunk Konga’s recent infographics (see in gallery) from their Black Friday Sales tagged ‘Yakata Sales’.

“1,659 * 24 hours * 2 days = 79, 632 *wink emoji*”, Doerr wrote.

This can be loosely translated to mean that if Konga received 1,659 orders in one hour – as they claimed has been their and Nigeria’s highest e-commerce order number ever -, then in 24 hours and two days, the total figure should be maximum 79,632. - His calculation contradicts Konga’s data, where the company claimed that it processed over 100,000 packages on its two-day sale.

Doerr’s post was met with a prompt response from Konga’s CEO, Sim Shagaya, who pointed out that there a difference between an “order” and a “package.” Additionally, according to him, “unlike some, Konga does not embellish or exaggerate.” Addressing Doerr sarcastically as ‘Genius’, it seems to be clear that the internet entrepreneur was not happy with the manager’s comment.

Pulse reached out to both parties on this issue:

While Jumia didn't respond to an inquiry, Konga’s Head of PR & Brand Management, Olatomiwa Akande exclusively told Pulse: (…)"Konga never embellishes or exaggerates any results. Empirically, we are a company that keeps its head down and focuses on the work in front of it. The Yakata numbers were worth sharing if only to tell Nigerians that something truly special is happening in this country."

In an apparent jab towards Jumia – whose site was down for a few hours during their own Black Friday Sales event, she added: "Another reason that may explain the difficulty in accepting this for some of our competitors I would say, is that our website was up and running all through the sales. We experienced zero downtime. If another company is trying to benchmark our sales with theirs, they would be unable to do so accurately if ."

Pulse Tech will keep you updated on all developments of the rivalry.

Black Friday sales in Nigeria was for the first time in Nigeria quite prominent online - with Jumia and Konga leading the pack of online retail stores offering exciting deals.

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