Singer slams Snapchat over controversial ad

The singer, in her reply to the ad, called out Snapchat, accusing the platform of bringing shame on domestic violence victims.

Rihanna said in a post on Instagram, “Now SNAPCHAT I know you already know you ain’t my fav app out there!

“You spent money to animate something that would bring intentional shame to [domestic violence] victims and made a joke of it!!!

“Shame on you. Throw the whole app-oligy away.”

According to 234star, the ad might have referenced 2009, when Brown assaulted Rihanna in his car, when they were lovers.

Snapchat apologises

Meanwhile, the social media platform, in a statement issued on BBC, said that the ad violated Snapchat’s policies and appeared in error.

The statement said: "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened."

Rihanna opened up about their volatile relationship with Chris Brown in a sit-down interview with Oprah in 2012.

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