Omowunmi Akinnifesi is the new face of Nivea campaign in Nigeria and it's generating interesting buzz.
The former beauty queen who was Most Beautiful Girl in Nigeria 2005 stars in Nivea Natural Fairness Lotion ad as the perfect muse for the "natural fairness lotion" line which is one seen as endorsing skin lightening.
The ad released less than 48 hours ago is slowly garnering reactions with her pay off in the new ad, “now I have visibly fairer skin making me feel younger” which seems to endorse skin lightening.
The former beauty queen started off admiring herself in the mirror and goes on to prep for the day using the advertised product and then proceeds to pick up her kid from school (midway she was paid complements on her youthful skin).
See the ad campaign.