Victony is making a global charge with 'Soweto'
Victony is one of Afrobeats' fast-rising talents and he's taking his music to a global audience with 'Soweto'.
Victony
Recommended articles
With two EPs under his belt, Victony made a bold statement of intent with his second body of work 'Outlaw'. Since its release, Victony has lent his talent to several artists including Burna Boy for whom he delivered an Amapiano cut on the Grammy-nominated 'Love, Damini'.
Out of his second EP came the sleeper hit 'Soweto' which has taken on a new lease of life in the past couple of months. Amidst the global ascension of Afrobeats, 'Soweto' sparked interest in TikTok and the Tempoe-assisted blend of Pop, Highlife, and exotic Calypso-like strings after being earlier overlooked.
ADVERTISEMENT
With his stocks at an all-time high, Victony is set to take his hit record to a global audience and he's doing this with a series of remixes that will feature some of Afrobeats' biggest international stars.
The first remix features Rema who currently holds the record for the highest-charting African song on Billboard Hot 100 and Don Toliver who's a popular figure in American Pop music.
There are also verses from Omah Lay and CKay two of Afrobeats' most exciting talents with the former scoring the biggest global Afrobeats hit to date.
The remix offers an insight into Victony's intention to take the song to foreign listeners through the assistance of artists whose songs are leading Afrobeats' global charge.
ADVERTISEMENT
The idea of having multiple versions also helps to serve different consumers who are drawn to different aspects of Afrobeats. An Omah Lay remix will service the local consumers who are taken by his Afropop sound while a possible CKay remix will be a pleasure in the ears of European Afrobeats fans many of whose first interaction with the genre came with 'Love Nwantiti'.
With Afrobeats on a global rise, Victony is equipped with the skill set to carve out a niche for himself while also being one of the biggest Afrobeats acts internationally. 'Soweto' can be expected to be the first of many.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
Recommended articles
Ayra Starr dodges shady question about Cardi B, American rapper responds
Nollywood movies 'Over the Bridge,' 'Dynamite' dominate New York African Film Festival
These are the Nigerian albums released so far in 2024
12 hit songs that capture the evolution of Mavin Records
See Adekunle Gold visit Khaid in hospital after internal bleeding scare in April
Food critic Opeyemi Famakin says Nigerian women only love men conditionally
Yaba Buluku Boyz highlights how featuring Burna Boy impacted their career
Nollywood actress Shan George recovers ₦3.6m stolen from her by scammers
Mavin Records celebrates 12 years of impacting the Nigerian music industry
Pulse Sports
There's Only One Winner - Arsenal's Bukayo Saka gives verdict on Nigerian and British food, namechecks Burna Boy
Onome Ebi: Super Falcons captain put curves on display to celebrate 41st birthday
‘You can't find another Osimhen in Europe’ — Former Juventus and AC Milan star warns Napoli can not replace Nigerian striker
DAVID AND VICTORIA BECKHAM: How the global soccer superstar and the Spice Girl-turned-fashion designer make and spend their millions
Chelsea set to offer Romelu Lukaku and cash for Super Eagles star Victor Osimhen
Mikel Obi: Super Eagles legend goes viral speaking Hausa
Anthony Joshua: Nigerian-born boxer teams up with Mariah Carey, Naomi Campbell and Cuppy in France
ADVERTISEMENT
