He opined that this generation of music enthusiasts are victims of the disconnect between the print media and the online media; as such, the history of the steaming Afrobeats movement has been subject to opinions, falsehoods and even western interpretations.
Commenting on Boomplay's role in making the documentary, Tosin Sorinola, Director of Artiste and Media Relations, also the supervising producer of the documentary, shared this, "For the longest time, our stories have been told from a hearsay standpoint. Afrobeats as a global genre deserves a storytelling form befitting of its foundations and growth. As a platform that continues to be a medium for discovering and accessing this unique genre, Boomplay is excited to have partnered with the vision of bringing this documentary to life."
"We strongly believe in the power of collaboration to advance the industry forward, and this project exemplifies this belief. It is also worth noting that this documentary will serve as a trans-generational resource and reference for the industry, a massive win for the African music ecosystem and us at Boomplay''. Sorinola added.
Prior to this forthcoming release, Boomplay co-hosted the exclusive premiere of the documentary at the Film House Cinema in Lagos with industry stakeholders, executives, and media in attendance. The showcase, held in 2021, was welcomed by viewers with positive reviews and a clamour for nationwide release and distribution.
The documentary has since received promotional support from Boomplay, including a specially curated Afrobeats playlist comprising a perfect blend of Nigerian classics and new generation music, from Afrobeat to Afrobeats. The playlist is available on: https://boom.lnk.to/AfrobeatsTheBackstory
Join the conversation online with the hashtags #AfrobeatsTheBackstory #AfrobeatsxBoomplay
Boomplay is a music streaming and download service provided by Transsnet Music Limited. Boomplay houses millions of songs, videos, and entertainment news and allows its users to stream and download their favourite songs and videos and subscribe to access premium features such as ad-free streaming and saving music for offline play.
Boomplay currently has over 70 million monthly active users (MAU) with a catalogue of over 80 million songs. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d'Ivoire and Cameroon.