Photo-sharing social network hits 400 million users

fuad lawal

September 23, 2015 8:32 AM

Instagram has announced that 400 million people are sharing their lives in images and videos on the social network every month.

Instagram

A picture might be worth a thousand words. At Instagram, they are worth 400 million users.

The social network just said it now has 400 million people posting carefully plated food and pristine landscapes to its service every month.

This announcement which was made on Instagram's blog shows a five-year-old social network that continues to luxuriate in reliably steady growth. What’s more, the Facebook-owned company said more than 75 percent of those Instagrammers live outside the US; among its last 100 million members to join, more than half live in Europe and Asia. Instagram highlighted David Beckham from the UK, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos and South Korea’s T.O.P as some of the more noteworthy new non-US members.

The company also reports more than 80 million Instagrams, which altogether enjoy 3.5 billion daily likes. In total, more than 40 billion photos have been shared on its site.

This shows the company is still doing much better than Twitter, which has just about 316 million active users monthly and is still going through a rocky phase at the Executive level. Instagram is also outpacing digital scrapbooking site Pinterest, which recently hit 100 million users.

But the news of Instagram’s success is not altogether surprising. It has announced a couple of well-received features, such as support of portrait and landscape format, as well as an all-new search and explore function.

A picture is worth a thousand words. Turns out they’re also worth millions of users.

fuad lawal