President challenges African broadcasters to be creative

chika ebuzor

November 26, 2015 2:14 PM

Citing the British Broadcasting Corporation (BBC), as an example of a successful public broadcaster that has evolved, Buhari said that quality content will create jobs, generate revenue and also bring in more adverts.

President Muhammadu Buhari

President Buhari, at the 9th African Union of Broadcasting (AUB) General Assembly, which held in Abuja threw an open challenge to African broadcasters.

Buhari who was represented by the Minister of Information and Culture, Alhaji Lai Mohammed, said ''Broadcasting is not just about equipment, and technology is not an end itself but a means to an end. There has been too much focus on equipment without massive investment of time and resources into content.”

The President also asked them to create quality content that will promote unity, adding that content is king.

Citing the British Broadcasting Corporation (BBC), as an example of a successful public broadcaster that has evolved, Buhari said that quality content will create jobs, generate revenue and also bring in more adverts.

Talking about the Digital Switch Over, Buhari said the switch will provide ''an opportunity to provide enhanced services, quality programming, interactive content and a new and vibrant media industry that will help grow the economy of the various African countries and create jobs.”

The African Union of Broadcasting (AUB) was formerly known as the Union of African National Television and Radio Organizations, which was pronounced by its French acronym, URTNA.

chika ebuzor