READ:Kendall Jenner announced as new face of Mango

The brand (Mango) announced the reality star and fast rising model as the face of Mango's Tribal Spirit Campaign (Spring 2016) and social media went into a frenzy. The backlash directed at the brand saw people reacting to using the model to portray a' tribal campaign'  which most saw as unreasonable.

READ:Mango launches Premium Winter 2015 Evening Collection

The brand however remains confident that the 'Keeping Up With the Kardashians' star is the best model for the job. "We thought that she was the best model to embody this trend," . "And obviously the upside with that is that, as a model, she's very professional. She works fantastically. As a celebrity, she has huge repercussions in the market and among her followers." Daniel López; Mango's Vice President told Women's Wear Daily.

READ:Kendall Jenner  shows off costumed look for LOVE magazine

What do you think about Mango's decision to use Kendall Jenner as the face of the Spring 2016 Tribal Campaign?

Check on some of the tweets above and the star's ad for Estee Lauder below.