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Designer Faith Oluwajimi wins Emerge ALÁRA awards 2018

As we continue to celebrate creatives in the industry, ALARA announces the winner of the first edition of the Emerge awards.

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Designer Faith Oluwajimi wins Emerge ALÁRA awards 2018

(Instagram/ faitholuwajimi )

Designer Faith Oluwajimi wins Emerge ALÁRA awards 2018. The designer who is the creative director of Nigerian label Bloke won the coveted prize of the first ever Emerge creative awards.

As Lagos Fashion Week took place, so did the finals of the ALARA Emerge awards. The judges based their decision on originality and craftsmanship as well as the viability of their overall business model.

The panel of judges included Bola Adesola– CEO Standard Chartered Bank, Duro Olowu – International Award Winning Designer, Uzoma Dozie – CEO Diamond Bank, Folake Coker – Creative Director, Tiffany AmberHelen Jennings – Co-founder, Nataal, Ronke Bamisedun – Founder, BWL PR Agency and Reni Folawiyo – Founder, ALÁRA.

View this post on Instagram

BLOKE SS19 #emo#4oCc## Collection about Nothing #emo#4oCc## Shown at @lagosfashionweekofficial c/o @stylehousefiles #HLFWFASHIONFOCUS2018 Story: This collection is an exploration of the idea that 'Nothing is never "Nothing". I believe that the word #emo#4oCY##nothing#emo#4oCZ## itself means something. Consequentially, 'Nothing' can#emo#4oCZ##t be perceived as either black or white; there are grey matters in between. Using the BLOKE ethos as a lens to view the Avant Garde art movement Dada ( an art movement based on irrationality and negation of the accepted laws of beauty). I#emo#4oCZ##m assuming that referring to #emo#4oCY##something#emo#4oCZ## as #emo#4oCY##nothing#emo#4oCZ## is #emo#4oCY##something#emo#4oCZ## because mentally you connect to an absence of an idea or object which is absent. Making absence a relevant substance. As a result of this assumption, garments designed explored an attempt to blur the boundaries of knit and tailoring, switching techniques between both knit and tailoring making use of black, white and grey colors drawing from the perception that #emo#4oCY###emo#4oCZ## #emo#4oCY##Nothing' can#emo#4oCZ##t be perceived as either black or white; there are grey matters in between. #emo#4oCY###emo#4oCZ## I collaborated on a poem with a poet that mirrored my assumptions perfectly which was silkscreened on fabrics and cut in a way to create a distorted reading of the poem on the garments, emulating the #emo#4oCY##dada art#emo#4oCZ## way of composing a poem. Of what use are objects without poetry anyway? Credits : Creative direction : @faitholuwajimi Styling consultancy: @iamdanielobasi Soundtrack: @khanhbricenguyen Hair and Makeup: @visage_de_couleur Poet : @verse_writer PR : @vrcreativeagency

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Faith Oluwajimi will receive a grant to create a special collection and have a chance to have that very collection stocked at ALARA. He will also receive priceless mentorship from celebrated industry leaders.

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