Ghanaian designer talks designing, her ultimate muse, F(Men)ist collection

olamide olarewaju

November 29, 2017 10:58 AM

Aisha Obuobi of Christie Brown dishes on her wowenswear brand in an interview with Schick Magazine.

Known for her expert infusion on prints in the most intricate way, the Ghana based luxury brand found by Aisha Obuobi has made a name over the years.

With a strong clientele base that boasts of Alicia Keys, Tiwa Savage and more, the fashion and accessories brand is one to reckon with.

The Ghanaian designer who showcased her new collection at the 2017 LFDW sat with Schick Magazine to dish on her 9-year old brand, her celebrity muse, family and more.

Excerpts:

About Aisha Obuobi, the designer?

I'm a mother of two adorable boys. I'm married to the most supportive man who pushes me to be awesome. I believe I am my mother's best friend, my father's kryptonite, my brother's sweetheart and my girlfriends are my sisters. I pray about everything and I don't take myself too seriously. In a nutshell, I value family and relationships. I am deeply spiritual and dangerously light-hearted.

ALSO READ:Christie Brown dares mix prints on the most chic pieces for one of her best presentations

On starting the Christie Brown brand?

Launched the brand in march of 2008 while I was still in University studying Psychology. It all started as a passion to see the modern African woman, in all her sophistication and exposure, embrace her heritage and to do that in the most audacious and stylish way possible.

Two years into my "fairytale", I realised how viable a business this was and even more so that I could not do this by myself; that was when I partnered with Vanessa Bannerman, our COO (Merchandising & Operations), who brought her finance and fashion buying background into the business to help make Christie Brown what it is today.

What to expect from the F(Men)ist collection

The collection is menswear-inspired, so we took elements from traditional men's tailoring and suiting fabrics and disrupted how they would ideally be used. The silhouettes are classic Christie Brown; feminine and playful.

On a perfect ambassador for her Christie Brown brand

Tracee Ellis Ross. She embodies a sophisticated sexy (with a dash of spunk) that we strive to achieve as a brand, collection after collection. She reminds me of a woman who is very in tune with herself, who is well read, well- travelled and probably had some intriguing life experiences.

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