Spotify introduces media personalities, influencers to its new DJ feature

On Thursday, 14 September 2023, Spotify hosted a star-studded dinner uniting influencers and media to celebrate the newly launched AI DJ feature in Nigeria.

The event showcased Spotify's commitment to revolutionising the music experience in the country and beyond.

The dinner, held at Ile Eros Restaurant, Lekki Phase 1, Lagos, served as an opportunity for the guests to experience the power of Spotify's AI DJ firsthand, and interact with the feature while sharing their insights and reactions about it.

The guests enjoyed a thought-provoking fireside chat with Spotify’s Head of Communications and Public Relations, Sub-Saharan Africa, Michelle Atagana, who shared information on the DJ feature which is hugely popular amongst Gen Z and Millennials who constitute 87% of the users.

According to Atagana, the DJ is an innovative tool that utilises artificial intelligence to curate personalised playlists based on users' listening histories, moods, and preferences. With this feature, Spotify aims to redefine how users discover and enjoy music, making each listening session a unique and enjoyable experience.

Spotify hosts influencers and media at the Spotify’s DJ feature dinner Pulse Nigeria

At the dinner, media personalities drawn from different platforms gave insights and valuable feedback on how the DJ feature can be further strengthened to increase user experiences across all demographic and consumer preferences.