This sponsorship deal will make Binance the exclusive cryptocurrency & blockchain sponsor for the show.
The seventh season of Nigerian Idol kicked off with a series of auditions with the musical contestants judged based on their creativity, strength of voice and stage performances. After multiple audition rounds, 50 contestants proceeded to ‘Theatre Week’ and subsequently, 10 contestants were picked for the live performances which will air on Dstv and Gotv platforms. The show will commence on February 6, 2022 and will be hosted by popular radio and TV personality, IK Osakioduwa.
Emmanuel Babalola, Director of Binance Africa said: “In a world of diversity, music scales through differences and unites people of contrasting backgrounds. As such, it is a thrilling opportunity to sponsor the popular musical competition, Nigerian Idol as it is another step in our efforts to drive the mainstream adoption of crypto. Nigerian music continues to take centre stage globally and it's never been a more exciting time to support this."