Tom Brady is back on the news and this time the NFL champion is slamming popular beverage Coca-Cola during his speech about the dangers of junk food.

The quarterback told Boston radio station, WEEI  that Coca-Cola is poisonous for kids and that America has been 'conditioned' to think products such as Frosted Flakes are actually food.

"The fact that they can sell that, you know, to kids, that's, I mean that's poison for kids, but they keep doing it," the father-of-three said.

Tom added that, "That's just America and that's what we've been conditioned to so, you know, we believe that Frosted Flakes are actually, is a food."

The 38-year-old four-time Super Bowl winner slammed some companies behind food and drink for false advertising.

"All those companies make lots of money selling those things. They have lots of money to advertise, you know? When you go to the Super Bowl, it's you know, that's who are the sponsors. That's the education that we get. That's what we get brainwashed to believe," Brady told WEEI.

The Coca-Cola Co. has responded to Brady's comments by calling itself a 'responsible beverage company and marketer.'

"All of our beverages are safe and can be enjoyed as part of a balanced lifestyle. We offer more than 200 low- and no-calorie beverages in the U.S. and Canada and a wide variety of smaller portion sizes of our regular drinks. As a responsible beverage company and marketer, we prominently provide calorie and sugar information for our beverages so people can choose what makes sense for them and their families," Coca-Cola Co. said in a statement.

Meanwhile, Kellogg Company spokesperson Kris Charles insisted that Frosted Flakes delivers 'valuable nutrients.' In his statement, he says: "Cereal is a delicious and nutritious breakfast. Numerous studies show that a cereal breakfast is associated with lower BMIs in both children and adults. As a matter of fact, a serving of Frosted Flakes with skim milk has just 150 calories and delivers valuable nutrients including calcium, B vitamins and iron."

READ MORE:undefined

In an interview with the Associated Press, Brady said he doesn't let critics and challenges get under his skin. The star, whose marriage to supermodel, Gisele Bundchen has recently been under scrutiny, alleging a possible divorce told the outlet.