Republican presidential candidate rips up rule book of U.S. 'retail politics'

chika ebuzor

December 24, 2015 12:11 PM

However, Trump is leading the polls in New Hampshire, which holds its primary election on Feb. 9 and he is proving the state may be winnable without spending too much time there.

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U.S. Republican presidential front-runner Donald Trump swung into New Hampshire for a few hours one evening earlier this month to pick up an endorsement from a small police union.

“I don’t normally do stops like this,” Trump said during his brief remarks, highlights of which featured heavily that night on cable television news. “But for you, I came.”

It was indeed unusual for Trump. While many of his rivals for the 2016 Republican nomination are devoting many hours to shaking hands with voters at diners and corner stores in the early-voting states of Iowa and New Hampshire, Trump is eschewing such traditional “retail politics” in favor of large, high-profile rallies and television appearances.

The jury is still out on whether the strategy will work. While Trump leads in polls of Republicans nationally, he is lagging behind Ted Cruz in Iowa, which kicks off the Republican nominating contest on Feb. 1 for the November 2016 election.

Part of Trump's unorthodox strategy includes making highly controversial statements that keep his name in the headlines, such as his call for a ban on Muslims entering the United States. Trump dominated television coverage after using a vulgarity when speaking of Democratic presidential front-runner Hillary Clinton's election loss to President Barack Obama in 2008.

While many voters regard his comments as offensive, Trump's supporters find his candor refreshing as he addresses crowds at large venues such as athletic centers after arriving in his private jet.

“Trump is an anomaly because of the overwhelming frustration voters have of Washington,” said Michael Dennehy, a New Hampshire Republican strategist who worked previously for Rick Perry's presidential bid. "He simply is tapping into that and voters are overlooking the heavy retail component that Trump has not been able to engage in - partly because of his strong popularity and large crowds."

In New Hampshire, Chris Christie is among the candidates who has followed the traditional model of retail politics most closely. While the large number of days he has logged in the state has driven the New Jersey governor higher in the polls in recent weeks, he has yet to catch up to Trump.

chika ebuzor