Sony Launches Xperia C3 'Selfie' Smartphone

“Xperia C3 is a unique new smartphone from Sony launched today, created to offer the ultimate social sharing experience with a new powerful ‘PROselfie cam’. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price” says Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

“The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.”

Fit more in the frame with the best ever ‘selfie cam’ smartphoneThe Xperia C3 produces perfect selfies wherever, whenever with a 5 MP wide-angle front camera (25mm with 80 degree field of view) that allows you to capture more in the frame. With a unique soft flash, you can take flattering photos day or night by simply double tapping the back cover or using Smile Shutter, which you can then share with friends in three clicks. Thanks to the front camera’s Superior Auto mode, pictures are automatically adjusted for suitable lighting conditions and the auto scene recognition function, which works together with HDR and LED flash, makes sure you can capture the best selfies and selfie videos in any light.

To enhance your pictures further, the Xperia C3 comes loaded with selfie camera apps. AR effect incorporates themes that let you easily add fun graphics and animations – like pirate hats, horror faces and laser eyes – to your selfies and selfie videos. Portrait Retouch is another innovative app that allows you to have a real-time makeover of up to two people from a combination of choices from 10 different beauty styles, 10 DECO frame options and magic beam for 6 eye reflection pattern changes. All these features allow you to elevate your images to a new level, to impress your friends via your favourite social media channels.

Lightweight and slim, for life on the go, the Xperia C3 features an easy-toggle keyboard for one-handed input. In addition, its Simple Home mode offers a simplified home screen with larger fonts and loaded with the most used apps and speed dial features. Better battery life, Dual SIM, no compromise.

With amazing image quality on its large 5.5” HD display, a wide-angle 5 MP front camera and super lightweight design, the Xperia C3 is the perfect video call Android phone. And because the Xperia C3 camera has it all, the person you’re chatting to will see a clear, great-looking picture of you.