Japanese giant announces pricing for its Android-powered 4K TV's

folarin okunola

June 22, 2015 10:48 AM

The Android-powered sets impress with their super thin screens, almost bezel-less construction, and impressive Ultra HD panels.

Sony's Ultra HD 4K TV

Sony's 2015 range of super thin 4K TVs were first shown at CES 2015, where the Android-powered sets impressed with their super thin screens, almost bezel-less construction, and impressive Ultra HD panels.

Five months after the show, sources say the Japanese company has finally announced pricing for three of its new models, each coming in significantly cheaper than the $7,999 it's charging for its XBR-75X940C 4K flagship.

The 55-inch X900C will retail for $2,499, with the 65-inch version available for $3,999, while the X910C — boasting a bigger 75-inch screen — will cost $5,499. All three TVs will launch in July.

The pricing means that Sony's new models won't be competing with the likes of Vizio for the entry-level 4K TV market, but the company said earlier this year that it was confident its Ultra HD TVs stood above their rivals.

Due to the company's desire to earn some profit after a poor business year, Sony CEO Kaz Hirai said earlier this year that he would not rule out moving the company out of the TV industry entirely as its mobile and home entertainment divisions continue to flounder.

folarin okunola