Company Bashes Apple's MacBook Air Again In New Ad

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November 20, 2014 1:10 PM

Going over all the same features we see listed in every Surface Pro 3 ad, Microsoft talks about the new features in its latest product.

As mischievous as ever, Microsoft is up to its old tricks again, and just in time for the holidays.

The tech company's latest ad pitches its Surface Pro 3 against Apple's MacBook Air.

Going over all the same features we see listed in every Surface Pro 3 ad, Microsoft talks about the touchscreen and the pen as well as the detachable keyboard, all the tune of "Walking In A Winter Wonderland."

How festive!

This is not the first time Microsoft is coming after Apple's MacBook Air in commercials. The Surface Pro 3, which starts at $799, has a much easier argument going up against an expensive ultra-thin, premium laptop from Apple than it does against a less expensive iPad Air, or worse, Android tablets that can often go at even cheaper price points.

But Microsoft isn't just competing with Apple on behalf of the Surface Pro. The company is fighting its southern nemesis in the software space, too, with earlier ads pinning Cortana against Siri.

And, of course, Apple is not entirely innocent.

However, Microsoft is not only undercutting a price point by throwing these two products together, but it is boosting the Surface Pro 3's brand mindshare by lopping it in with the ultra popular MacBook Air.

Whether or not this strategy will prove fruitful is unclear, but in the meantime, check out the new ad below:

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