The grand opening is expected to be significant not just because it marks the entrance of Nike into the Nigerian market, but it also coincides with Nike’s 50th year anniversary globally. Created in Oregon, USA, in 1971, Nike has grown into a worldwide behemoth in sports apparel and athletic lifestyle; known for partnerships with the biggest sports teams, personalities and athletes, and for supporting a culture of fitness and athleisure all over the world.
Hudson to Launch NIKE Flagship Store At Ikeja City Mall
Hudson announces the opening of its NIKE flagship store at Ikeja City Mall, Lagos, Nigeria, later this month. Spanning an area of more than 500sqm, this state-of-the art store carries running, training and lifestyle apparels for men, women and kids; as well as basketball and football kits.
Nike’s flagship store is powered by Hudson Brand Development Nigeria [HBDN], a subsidiary of Hudson Holdings Group, a leading retail and distribution Group renowned for representing NIKE and a host of other sports and fashion brands in over 30 African countries.
“We are extremely proud to be opening the Nike Flagship store here in Lagos, the first in West Africa,” says Kieran Murphy, Country General Manager of HBDN.
“Nigeria has had a strong role in the history of Nike, and this will constitute an important step for the presence of the brand on the continent. The fact that this is happening on the 50th anniversary of Nike, only adds relevance to what we are doing and makes us embrace the future with confidence.”
Kieran promises that customers in Nigeria can look forward to the global standard of excellence that NIKE is reputed for, as well as the finest customer service imaginable. “It is a state-of-the-art store, and we are looking forward to welcoming our customers and delivering to them a great shopping experience,” he says.
To further prove their desire to forge strong commercial and social ties in Nigeria, Hudson is proud to join Nike as partners of The Asisat Oshoala Foundation, an organisation working towards sports and social development causes for young girls in Nigeria. It is the brainchild of Asisat Oshoala, captain of the Nigeria women’s football team.
The group’s head office in Malta, with supporting offices in Italy, Cyprus, Algeria, Morocco and Nigeria.
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