Ex-Supermodel Tyra Banks Announces New Cosmetic Line

oke efagene

October 4, 2014 10:40 AM

The former supermodel and TV host has unveiled a dynamic cosmetic line to cater all categories of women.

When Tyra Banks disappeared from the limelight to get her MBA, many wondered what the supermodel had up her sleeve. Yesterday, Banks put those questions to rest with the announcement of her new beauty line entitled TYRA Beauty.

"The creation of my cosmetics experience has been years in the making," Banks tells PEOPLE. "Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience."

The line itself focuses on three areas: a collection of stick-based cosmetics called "TYover," eye makeup cleverly entitled "Smize" (for all the America's Next Top Model fans out there), and a line of makeup based on cosmetics used on the runway called "It Factory."

Banks tells the magazine that she will be approaching her beauty line differently than others ("bigger, bolder, badder"), including using independent contractors to sell her products.

"Beautytainers," as she's calling them, will train online through a program called TyraU, which will give them lessons on how to run a business.

"We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free," said Banks.

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