Classism is the number one religion in Nigeria's multi-ethnic society. If you don't have money, you are nobody.
Titled 'No Forget', this video is the latest from Adekunle Gold's chamber of visual and creative works off his debut album Gold. The Clarence Peters directed video, or as described, the movie touches on the topic of classism.
At the beginning, Adekunle Gold is scolded by Simi's mother (played by the veteran and talented Binta Ayo Mogaji) for not coming from a wealthy family. Yeah, Adekunle Gold plays the role of a pauper in his music video. The video plays out with the lovebirds reaffirming their love.
Classism is a big deal in the Nigerian society and Mr Gold's new video is a reflection of how it affects love and relationships. What is classism? It is a bias towards people from a particular class. In the Nigerian context, this bias is towards people from the middle class and lower class.
There is only one crime in Nigeria and that is to be poor. Nigeria is a country, where money performs miracles and opens shut doors. If you do not have money, you are treated like an outcast. People look down on you for not living the life.
The Nigerian society is very ambitious and even you have money, you will still be regarded as a pauper who comes from a family with no clout or pedigree. The expensive garments of a self-made man or woman are regarded as rags in the mansions of established families.
The beauty of hustling and grinding is lost on the Nigerian elite especially the ones who have been wealthy for centuries. Adekunle Gold's position in this video is a glossy portrayal of thousands of ugly stories.
Families turn away suitors who they feel are not materially suitable for their daughters. Bank account statements and family pedigree trump true love. Rich dynasties don't give the thumbs up to their sons who want to marry women who come from lower tax brackets.
Even when a marriage between the have and the almost there goes through, the family with more financial security rubs its fortunes in the noses of the struggling family. Every step of the way you are reminded that you do not have enough money.
Relationships are not in isolation in the sense that your family is involved in your love life. If you intend on marrying someone from a lower tax bracket, the odds are that your family will not support your decision. A poor guy who wants to marry a woman from a rich family is a gold digger. A woman in a similar position would be seen as one also.
Love must be equal in terms of finances. Marrying down is frowned upon and in some cases not allowed.
Classism is everywhere in Nigeria. In churches, people give testimonies about their new cars and promotions. Weddings are more about a display of wealth than a celebration of love. It's about na who get money pass hence the cheapest generators in Nigeria are called 'I Beta Pass My Neighbour'.
Classism is the death of love. Marry or date according to your level in society. The poor should marry the poor, the middle class should marry within their class, and the rich should love only themselves.
D'banj was formerly dating Adama Indimi, the daughter of a Nigerian billionaire. According to the grapevine, her father was against the relationship because D'banj belongs to a lower class. There are many stories like this in Nigeria. Classism.