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12 VERY important books on every aspect of launching and running a business

Overall, books offer valuable life guidance, contemporary approaches to work and unconventional world views that will motivate you to approach things in a new exhilarating way.

World Economic Forum (WEF) Executive Chairman and founder Klaus Schwab presents his book, 'The Fourth Industrial Revolution', during a news conference in Cologny, near Geneva, January 13, 2016.  REUTERS/Denis Balibouse

To expand your skill and knowledge, you read. To source inspiration for innovative ideas and develop a better understanding of this constantly changing world, you absorb information from books.

Overall, books offer valuable life guidance, contemporary approaches to work and unconventional world views that will motivate you to approach things in a new exhilarating way.

Here are 12 leadership, marketing and technology book that expert Firas Kittaneh recommends for all entrepreneurs:

  • Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow
  • The Tipping Point by Malcolm Gladwell
  • Hooked: How to Build Habit-Forming Products by Nir Eyal
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  • Rich Dad Poor Dad by Robert T. Kiyosaki
  • Trust Me, I’m Lying by Ryan Holiday
  • The 4-Hour Workweek by Tim Ferriss
  • Freakanomics by Steven D. Levitt & Stephen J. Dubner
  • Built to Last: Successful Habits of Visionary Companies by Jim Collins & Jerry I. Porras
  • Emotional Intelligence 2.0 by Travis Bradberry & Jean Greaves
  • The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr
  • How Google Works by Eric Schmidt & Jonathan Rosenberg
  • The New New Thing: A Silicon Valley Story by Michael Lewis

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