Google Nigeria Introduces YouTube Advertising Tool

The online media platform has launched a new advertising tool to give Nigeria an equal opportunity to compete in the global market.

Google Nigeria has unveiled an online advertising tool known as YouTube Masthead.

In a statement issued by the company on Monday, it was disclosed that the new tool would allow brands to advertise on the YouTube homepage through customised mastheads.

With the product, advertisers and brand owners in Nigeria now would have an "unparalleled opportunity" to compete in the global market sphere.

The masthead is the first of its kind in Nigeria, and Google stated that it would offer an opportunity for advertisers to explore the YouTube homepage with video plug-and-play format that helps brands interact with consumers.

It also revealed that, "the homepage aims at building awareness, influencing perceptions and to revving up the mind and market share of the brand, while remaining consistent with the overall YouTube experience."

The Country Manager, Google Nigeria, Juliet Ehimuan-Chiazor, said, "Online is now an essential part of the marketing mix and more advertisers than ever are utilising the benefits and alongside traditional media."

"Since YouTube was launched in Nigeria in 2011, there have been lots of interests from brands wanting to brand and 'take over' Google properties. The launch of Youtube Masthead, which is essentially the full takeover of the Youtube homepage, now presents advertisers a terrific opportunity to engage with YouTube users when they arrive on the YouTube homepage," she said.

Ehimuan-Chiazor added, "It is a highly effective online advertising platform for reaching massive audiences with an affordable budget."

YouTube Content Partnership Lead in sub-Saharan Africa, Teju Ajani, said YouTube receives over one billion global users every month, with over 100 hours of videos uploaded every minute.

"This presents a massive opportunity for brand managers looking to boost exposure," Ajani said. "Basically, brands and advertisers will only be limited by their imaginations and creative muscle with this new advertising format."

Ajani added that the new YouTube Masthead format was already gaining ground with Nigerian brands like Globacom, Airtel, UBA, Rexona, Star, Gulder and Samsung having already run campaigns to drive traffic, attract subscribers and engage Nigeria's growing YouTube user population.

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