Struggling Canadian tech giant kills off another device
Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry, announced in a blog post yesterday that the company would no longer manufacture the BlackBerry Classic.
However, after some staff cuts and some appreciable effort at revitalizing its mobile phone arm, BlackBerry is still in the game. The not-so-bad-even-if-I-did-not-get-to-review-it Blackberry Priv is proof of that. Blackberry can make a great smartphone.
One of its devices, though, will no longer be a part of BlackBerry's slow, uncertain march back to redemption - the BlackBerry Classic.
I always thought the Canadian company, famous for its security and encryption pedigree, made a lot of needless devices. You know those smartphones with academic names that didn't really fill any void per se, and didn't have much of an improvement over the rest of the range.
Maybe BlackBerry, as it continues to look for ways to spend less money and gain some traction again, caught on to my train of thought and decided that the Classic was just not worth the stress, manpower, and resources, anymore.
Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry, announced in a blog post yesterday that the company would no longer manufacture the BlackBerry Classic. He didn’t give any reasons per se, but did point out that the Classic was "an incredible workhorse device for customers, exceeding all expectations."
In recent times, several app makers, including Facebook, have discontinued support for the BlackBerry 10 OS and the company's last flagship was powered by Google's Android OS, not even BlackBerry's own operating system.
Pini says BlackBerry is killing the Classic because that change would enable BlackBerry give its customers "something better", adding that the company will continue to support actively support BlackBerry 10 with updates (Version 10.3.3 will be out next month and another update next year. Timeline?).
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