If you’re looking to invest in the future of your company, then you should definitely consider video marketing.
So if you’re looking to invest in the future of your company, then you should definitely consider video marketing. Here are three things you should know before you start producing videos:
Story not sales pitch: Like in written content, concentrate on the value you’re providing for your customers. Don’t just start shoving your product or service in their faces, center it around a story. Always strive to appeal to them through a visual narrative that is compelling.
Yes to How-to’s: Because video has the power to explain everything (using all three major forms of media too: written, audio, visual) so if you are launching a product or service, create a video that shows how it works. YouTube is the second largest search engine (behind Google, its owner) and 30% of all searches are on how-to videos. People like to know how stuff works.
You only have 10 seconds: The Internet is a constant barrage of information and content so you cannot afford to waste any time. The first 10 seconds of the video are all you have to grab the user’s attention. 1/3 of your viewers will be gone by the 30 second mark and 60 percent will be gone in two minutes, according to research. Get your point across as soon as you can.
Video is a very useful tool to use in marketing especially because it is such a rich format. But it is only so when you know what to do to appeal best to your audience. Don’t dull yourself on these three tips above.
Do you know any other tips for companies and entrepreneurs that are looking to invest in a video marketing strategy? Share them in the comments section below. Happy hunting!