Case study: How some companies are evolving during the pandemic

How some companies are evolving during the pandemic

isaac

August 11, 2020 1:05 PM

Almost all sectors of business and economy were disrupted by the coronavirus pandemic, forcing everyone to think of newer ways of doing business.

New challenges emerged for the health sector and a company like AXA Mansard Health Limited, a Health Maintenance Organization (HMO) arm of the AXA Mansard Group came up with new ways to tackle it.

As an evolving HMO, they came up with the initiatives that cut across drug pickups, health talk and webinar series for the corporate customers.

With over 75 pharmacies partnerships across Nigeria, the company ensured it made medication easily accessible to the enrollees and limited unnecessary exposure to the coronavirus.

Patients with chronic illnesses are made to pick up their medications monthly from the pharmacy instead of going to the hospitals for refills.

After talking to a doctor on the company’s telemedicine app, patients are made to pick up medications prescribed; the enrollee can walk into any of the company’s partners with a prescription and enrollee card to be attended to.

The company went virtual on their series and health talks with topics springing from mental wellness, Covid-19, Sedentary lifestyle, Hypertension, and Hepatitis have been being slated.

With 99% engagement with customers, these topics were uniquely selected based on data from the claims pool per organization where the company suggest what topics will be most pertinent to their staff, their choice based on their own internal processes where the company offer them a list of topics from the pool and then they pick based on their own decision-making process.

Dr Edeigbini Omokhudu (Head of Preventive Health and Wellness) in his statement shared that all feedback has been great and that the customers loved our delivery and structure. This has however helped us to engage and know our customers better.

isaac