A few years ago, caller tunes was introduced into Nigeria.
Entertainment entrepreneur calls caller tunes "a phenomenon"
Audu Maikori has spoken up on the increasing popularity of caller tunes, also known as ring back tones.
Since then, this value added service, also known as ring back tones, has gained a lot of popularity.
While this is might seem trivial to most people, this service is also a huge money maker.
Audu Maikori, founder of music production house Chocolate City, acknowledges it's money making ability by revealing that these tunes make about 10% of his company's total revenue.
Speaking to CNNMoney, Maikori called these tunes, "a phenomenon," adding that these help to give some recognition to the Nigerian music industry on a huge scale.
"You go to , you go to you go to they're playing Nigerian music," he said.
Maikori is an entrepreneur with a vision to provide entertainment solutions.
He recently stepped down as the CEO of Chocolate City Music, after 10 years.
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