Unisex fashion brand Soboye is set to unveil a new collection at the Africa Fashion Week London 2016.

The brand will unveil their collection titled 'Soboye Blue' filled with offerings for ladies and gents at the London Olympia West Hall, Kensington London on 9th-10th September 2016.

The 'Soboye Blue' collection features pieces for  men and women inspired by the colour blue that represents tranquility, is calming as well as moody.  "Blue is also the colour of the sea and the expansive sky, it evokes the excited feeling of cruise travel and far off horizons.

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"Apart from being a great base color SOBOYE considered Indigo and it’s many hues as the starting point to build a directional collection. Light and dark Denim is used liberally and mixed with African Print to add punch to a sharp collection of tailoring and separates. Vlisco Ankara is used to trim Jackets and trousers whilst full print shirts punctuate the collection" the brand revealed the inspiration behind the blue collection.

Other designers confirmed at the fashion week includes Tina Lobondi, Nnooll, Caesar Couture, O'Saunders, JAUA, Agatha Moreno, Victoria Grace, Pan African Tanzanian Designer, Mustafa Hassanali who is the headline designer and more are amongst the almost 70 designers set to showcase their latest collections.

About Soboye

Samson SOBOYE the creative director behind the brand is also the owner of the Afro-Chic Fashion & Lifestyle Boutique SOBOYE, which celebrates and showcases the best in African Design.  Also a reputable Fashion Stylist and Central St. Martin’s Graduate, Samson has spearheaded the way in London for the love and appreciation of high-end African designed and manufactured products and is the go-to boutique for many a celebrity and as well as discerning clientele.

Having shown at Lagos Design & Fashion Week 2014/15 and Mercedes-Benz Fashion Week Berlin, this will be Soboye's debut showing at Africa Fashion Week London.

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Date: 9th to 10th September 2016

Venue: London Olympia West Hall, Kensington London