In the visual directed by Kemi Adetiba,Tara Fela-Durotoye of House Of Tara speaks about her makeup brand and how intellectual theft and piracy has become a major issue for the indigenous brand.
The short documentary featuring some members of the campaign collective which included distributors of Zaron and Tara products, influencers, bloggers, and government officials and regulators feature Oke Maduewesi CEO of Zaron Cosmetics, Temitayo Eyitayo CEO of 24 Apparel, Funke Akindele top actor and producer, Chude Jideonwo of RED Media and more join the entrepreneur to stand against the scourge.
On Friday 24th February 2017, the United We Stand campaign collective hosted a stakeholder meeting to raise awareness about the rampant issue of counterfeiting, intellectual property theft and piracy in Nigeria.
The United we stand campaign collective include Tara Fela-Durotoye (CEO, House of Tara International) Oke Maduewesi (Zaron Cosmetics), Funke Akindele-Bello (Scene One TV), Temitayo Eyitayo (Founder, 24 Apparel) Uzo Uzeoke (Executive Director, Emzor Pharmaceuticals) and Chude Jideonwo (Managing Partner, RED Media Africa).
The 'United We Stand' Campaign Collective raises awareness against counterfeiting, intellectual property theft and piracy in Nigeria.
Watch the campaign video.