A UK company is set to create a 'period policy' to give long-suffering women time off work during their monthly cycle. Daily Mail reported.
Company director Bex Baxter, intends to change the stigma around 'women's issues'.
Bex, 40, told Daily Mail: 'I have managed many female members of staff over the years and I have seen women at work who are bent over double because of the pain caused by their periods.
'Despite this, they feel they cannot go home because they do not class themselves as unwell.
'And this is unfair. At Coexist we are very understanding. If someone is in pain - no matter what kind - they are encouraged to go home.
Bex added: 'For too long there's been a taboo surrounding periods - I have women staff telling me they're ashamed to admit they're in pain.'
'I want us to break down that shame and replace the negativity with positivity. Both men and women have been open to the ideas - especially from the younger generation. '
The idea has been welcomed enthusiastically by staff of both genders.
This is not the first time in history women have been granted period leave. Menstrual leave began in Japan in 1947 and other countries including South Korea, Taiwan and Indonesia also have laws in place allowing women to take time off work when they are on their period.
Most recently, the Chinese province Anhui has agreed to give women paid monthly leave if they produce a doctor's letter.
And sportswear giant Nike is thought to be the only worldwide company to officially include menstrual leave as part of their Code of Conduct.