Sony Corp said it was cutting the price of its PlayStation 4 videogame console to around $350 from $400 to boost sales ahead of the year-end holiday season.
Tech giant cuts U.S. prices for PlayStation 4 ahead of holiday season
Videogames, along with sensors, have helped lead a turnaround at Sony which is still struggling with weak smartphone and TV sales.
Sony PlayStation 4
Thursday's announcement follows similar price cuts of the console in Asia, including its home market Japan, and adds pressure on rival Microsoft Corp, whose Xbox One system has lagged the PlayStation 4 in global sales.
Video games, along with sensors, have helped lead a turnaround at Sony which is still struggling with weak smartphone and TV sales.
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In July, Sony raised its full-year operating income forecast for its game and network services division to 60 billion yen ($501.3 million) from a previous 40 billion yen, due to solid PlayStation demand.
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