Social media giant, Ingressive co-host Local Developers in Lagos

abiola

October 6, 2017 4:56 PM

The focus of this year’s conference was on leveraging the Facebook platform for optimal acquisition and the future of monetizing with audience network.

Developers from all part of Lagos and Nigeria converged at the Zone in Gbagada for the Developers Conference co-hosted by Facebook and Ingressive.

The day-long invite only conference attracted some of Nigeria’s emerging big-wigs in the world of coding and marketing.

Some of the speakers at the Conference were, Emeka Afigbo, Facebook head of Facebook Strategy & Partner for West Africa who spoke on “Building Communities & Products”.

Others were Brad Heintz who spoke on “building meaningful customer connections with Facebook, Tudor Sapunaru who apoke on “How to build your, Proud Dzambukira on “Facebook Analytics: Product Overview” and Babara Mbanefo on “Facebook Audience Network”. Christine Abernathy spoke on “React”. A Java Script library for building user interface.

The Facebook Team was led by Jennifer Fong, Strategic Partnership Manager, Middle East and Africa for Facebook.

Participants at the Conference were able to ask pertinent questions about building a viable startup community using Facebook and also leveraging on the platform for building customer experience.

While others were interested in leveraging on Facebook’s analytics in refining their marketing strategies in terms of search and conversion.

Speaking at the Conference, the founder of Ingressive, Maya Horgan-Famodu she said that Ingressive provides curated market access for investors, tech companies and corporates to enter and operate in the African market.

According to her, the philosophy that drives Ingressive is that technology will be the main driver of long-term economic development in Sub-Saharan Africa. And the goal of the company is to identify and invest in businesses that will shape the future of Africa through technology, and improve the lives of millions across the region.

We have a constantly growing network of high net-worth investors and entrepreneurs and the zeal to make a huge impact on the African tech ecosystem.

One of the ways Ingressive hopes to achieve this is the High Growth Africa boot camp for startups.

The High Growth Africa Summit is an intense two days dedicating to teaching and learning how to build, scale and fund high growth businesses in Africa.

Successful business founders and investors from the Silicon Valley, Europe & Africa will convene to share practical how-to guides on strategy, tactics and tools startup founders can use to grow their business in Africa.

High Growth Africa Summit occurs during Tour of Tech on November 21-22 in Lagos, Nigeria. All travelers will have free access to attend, and lead.

abiola