The contemporary Afro-European label (Ayo Van Elmar) tapped the award winning Nigerian actress popularly known as Jenifa for an editorial while announcing her as the brand's new muse. The multifaceted actress has received several awards and recognition for her hard work and versatility in Nollywood.
"Mrs. Akindele is an exciting muse and a source of inspiration, that she embodies the strength of the African woman and resounds the aesthetics of Ayo Van Elmar" the creative director Ayo Elizabeth Olaogun revealed about the choice of the actress as muse.
An excited Funke Akindele revealed “I am delighted to be the face of Ayo Van Elmar, an aspiring global fashion brand with international standard. It’s great relief for me in particular knowing that I can patronize our made in Nigeria fashion pieces and still look classy’’ about the new announcement.
Ayo Van Elmar is a fast emerging brand launched in May 2011 and has grown immensely since her fashion business operations commenced in Nigeria in October 2013. The brand can be described as one that infuses Afro-European fusion fashion inspired by the creative director's cross-cultural experience.
Ayo Van Elmar recently explored the world of men’s fashion at the first edition of Men’s Fashion Week Nigeria 2016, and has successfully showcased collections at the Nigeria, Vienna, Lagos, Ghana and London fashion week.
The brand was also contracted to design the wardrobe for the TV shows; Nigeria's Got Talent 2012 and Glo X-Factor West Africa 2013. With her headquarters in Vienna, Austria, Ayo Van Elmar Fashion Café is based in Lagos at the Lobby of the New Wing, Lagos Oriental Hotel, 3 Lekki Road, Victoria Island.
Photography: Babz Bamiro Photography
Model: Funke Akindele Bello
Make-up: Oge Makeup Artistry
Wardrobe: Ayo Van Elmar | D E L I R I U M | Spring Summer collection 2017