Cosmetics giant, MAC, has been put on serious blast by racists following a photo of a black models lips they shared via official instagram page.

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Mac had shared a breathtaking close up shot of an African-American model's full lips coated in a dark shade of purple, which had been taken backstage at the Ohne Titel NYFW presentation.

Sadly, the lovely close up has garnered so many hateful and racist comments, making fun of the model's lips.

Of course, some females had responded to the comments, pointing out the beauty of the young woman's features, which has made things better in a beautiful way.

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The body is yet to make any statements pertaining to the situation but has begun deleting as many of the negative comments below the photo.