Consistency: Attitude of a successful farmer

You must understand that the farming business is not a "sharp sharp money making business", you have to be steadfast. When you are consistent, it means you are dedicated to carrying an activity or completing a task. It means you are clear on what you want to accomplish and are taking steps to reach it.

To be consistent is a commitment you make to yourself and others. It's about keeping your word to carry out what you have agreed to do, your level of consistency reflects your value and standards, therefore consistency is about repetition, it's about doing the same things repeatedly over time to reach a goal.

The reasons most people and organizations fail in agricultural business is lack of consistency and the reasons many people struggle with consistency are lack of patience, desire for instant gratification, lack of clarity and focus, having an all or nothing mindset.

The success that the individual, organizations even the government desires lies in that consistency, you desire to work with some people and get them to join hands with you in building your agricultural businesses and agricultural supply chain but they are by the side, in one corner viewing your activities to see if you are truly worth it and if you can be trusted.

There are many benefits attached to consistency if only you are willing to pay the price.

Consistency will build your level of discipline and self control.
It will also build a higher level of trust because the level of trust you have with yourself shows up in the level of trust others will have within you.
It builds your credibility and it creates accountability.
It will help you stand out or be noticed in that field that you are, small actions carried out repeatedly will amount to big results over time.
When you do something for a long period, you will differentiate yourself from those who are not consistent and it can help you attract new opportunities that may not have been possible if you had not been consistent.

Finally, as an individual or organization who want to be successful in agricultural business; planting, rearing, harvesting, wholesale, distribution, warehousing, storage, retailing in staying consistent, you don't have to do a "big thing", start with small steps and learn to take it one at a time, you can achieve bigger things by starting with small steps.