Are your business operations optimized for best result?

Do you have a plan in place for follow-up? Or are your marketing efforts rag-tag?

When you don't have a system in place, your business and marketing becomes majorly cyclical - you focus on generating leads, then try to convert them. Then return your attention to generating leads. So, a lot of your marketing processes are done manually.

The challenges of having such poor marketing systems are plenty but I'll discuss just a few:

1. Essential marketing pieces will be missing marketing

2. This will lead to things falling through the crack in your marketing

3. You expose your business to competitors with better marketing who will legit "steal" your business.

4. Rag-tag marketing system will most definitely give you lukewarm business growth - your business will just be running hot and cold every day.

5. It is not a good way to live or do business. Imagine having to wake up suddenly in the middle of night remembering that you forgot to do something essential in your business.

You will constantly be stressed, worrying over what hasn't been completed and what has been completed. The number of uncertainties in your business will skyrocket - you will always worry as to whether you will have enough customers or clients next month.

But what if you had a marketing system in place that is complete with both a marketing method and a follow-up plan? Do you think that would reduce your stress level and help you sleep better at night knowing that your business is running well all year long, even when you're not there?

Don't take shortcuts. You're spinning your wheels if you have a lead creation system but no follow-up method. Don't go through all the work of gathering leads and then ignoring them. It would have been better for your business if you hadn't gotten the leads in the first place.

While the process of setting up systems for your business might be challenging at first, especially if you don't know what you are doing, but the benefits of a systemized business with clearly defined business policies, marketing procedures and growth markers far outweighs the stress of setting up the systems.