The announcement was made at a media parley event on Wednesday 3 August, 2016 at the Lagos Brewery Bar.
With Season 9 themed ‘Happiness Amplified’, Maltina, famous for sharing happiness and promoting family values, promised that the activities and dance routines lined up for this season will heighten the excitement and happiness shared by competing families and viewers of the dance show.
According to Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, “Maltina Dance All provides a platform for sharing happiness, promoting family values and bonding. The lives of various families have been positively affected through this platform.”
Mr. Maggi stated that the previous editions utilized the regional auditions format and that the brand received feedback that several families were unable to participate in those auditions due to travel constraints.
This year the brand chose the online auditions format to make the dance show more accessible and give families the opportunity to submit entries for the 2016 "Maltina Dance All" from the comfort of their homes by making a short dance video and simply uploading the video on the website.
The show's innovative format this season will allow interested families to participate by submitting their dance videos from all across Nigeria on the Maltina Dance All website (www.maltinadanceall.tv).
“Maltina Dance All is one of the platforms through which the brand connects with, and allow consumers heighten their interactions to share happiness,” said Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc.
“The show through its creative and diverse dance routines brings incredible energy, excitement, and fun for competing families and fans. We can't wait to see what season 9 will bring."
At the end of Season 9, the winning family will be rewarded with a grand prize of N10 million, while the first and second runners up will receive N3 million and N1 million respectively.
Video submission entries for online audition is on-going and will end on August 19th, 2016 on www.maltinadanceall.tv. The show airs on TV from 22 October 2016.
Watch how to submit video for "Maltina Dance All" Season 9 in the video below.
About "Maltina Dance All"
"Maltina Dance All" (MDA) is Nigeria’s first family dance TV show and a consumer engagement platform sponsored by premium non-alcoholic malt brand from the stable of Nigerian Breweries Plc, Maltina.
"Maltina Dance All" is the activation sponsorship platform for Maltina that helps to create affinity with its loyal consumers across Nigeria.
The family dance reality show started about a decade ago and had since helped to reinforce the Maltina brand’s core values of family, fun and happiness.
Through this reality show, Maltina has engaged with various consumers of different age groups, rewarding them with gifts after competing for a ticket to be shortlisted for admission in to the Maltina Dance All academy with their families.
The academy serves as the home for the contestants during the competition period.
Maltina engages dance fitness instructors to train the competing families in various dance styles and fitness exercises which help to showcase the vitality of well-nourished individuals/families.
At the academy, the families compete in dance to different genre of music to win the grand prize.
Different dance instructors according to the theme of the selected song genre mentor each family for each episode of the TV show.
The performances are judged by dance professionals who critic and guide the families on the best way to progress through the competition.
This is a feature by Maltina.