"Hello Africa" Episode 8 Recap: DJ Cuppy

Her love for music saw this strong-willed Nigerian lady change professions, switching from being an economist, and adopting the name Dj Cuppy.

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Episode 8 Recap: DJ Cuppy

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Born Florence Ifeoluwa Otedola, she is the daughter to Nana Otedola and billionaire Femi Otedola. In her early life, she mostly lived in Lagos; eventually, she moved to London for her A-levels.

She went to Kings College in London where she undertook a degree in Business and economics. The choice of economics is believed to have been inspired by her father’s success in business, which may have acted as her motivation to achieve.

Her love for music, later on, saw this strong-willed Nigerian lady change professions, adopting the name DJ Cuppy. Being a female DJ has been one of the sources of her success, and she believes that being an artist, she has the right platform to motivate and change lives

“It is great being an artist, but you want to have something that you leave behind.  I want to open the doors for other young people, females in Africa trying to follow their dreams.”

Additionally, the immense support that she has got from her family has been a pillar on which she leans whenever she faces challenges in her line of work.

As she said, “Especially being an African woman in a male dominated industry, I face challenges all the time, but I’m constantly trying to break walls.”

DJ Cuppy believes that the world is fair in its weird way, and the only way to meet the challenges and the unfairness in the world is to be prepared for any eventualities that life may bring across one’s path.

She says: “In life, people are given opportunities, so I always say opportunity meets preparation. It’s all about execution.”

In essence, she has managed to enjoy a lot of success in her line of work. For instance, she was the resident DJ in Durban during MTV awards and at the Tattler and Christies’ Art Ball.

The launch of her stable has also strengthened her presence in the industry. The Red Velvet Music group was launched in 2014 and is operated mainly by women where they focus on management of music and content production. The choice of women-only crew is informed by her desire to empower women in Africa and all over the world;

“My whole team is female now. Just from my experiences, I now feel very passionate to use my brand and my journey to empower women.”

Despite the fame, she was still quite receptive when she was chosen as the tourism ambassador for Nigeria in 2014. The love for Africa runs deep;

“My passion is really in taking Nigeria …taking Africa everywhere I go. People have warmed up to the spotlight on Africa. This is a good time to be an advocate of the continent."

The ‘African’ tag will never leave her, and she has decided to use it effectively to market the continent, to represent a society that has been shut for long, to market the inherent goodness in her motherland.

This is feature by EbonyLife TV.

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