The attraction to Dare2Dream was the “can-do” spirit - PZ Cussons speaks
At any Dare2Dream tour, it is easy to spot the luxurious setting of the Masters of Style Section. Furnished in a way that conveys, simplicity, style, luxury and class.
At any Dare2Dream tour, it is easy to spot the luxurious setting of the Masters of Style Section. Furnished in a way that conveys, simplicity, style, luxury and class, one gets an instant feel of what this brand stands for. The team from PZ Cussons decided to speak about the reason they became a part of Dare2Dream and share their thoughts here.
“The first time we learned about the project, there were certain key values such as; courage, drive and networking, that endeared us to it. We loved to see that it was also about mentoring and training, but the real attraction was that it embodied the “Can-Do” spirit. Here in Cussons, we deeply admire this trait.
Imperial Leather and Canoe are top quality, international brands with a rich heritage that spans over decades. One of the passion points of these brands is fashion, while Imperial Leather is tilted towards the luxurious and stylish lifestyle; Canoe aims at keeping your style intact by preserving your colorful and stylish fabrics. Therefore, it is no surprise that we are sponsoring the fashion design category tagged ‘Masters of Style’.
Also, these are brands that have been in the country for over 40 years, so it’s safe to say that we’re a Nigerian brand with an International outlook. So what better way to demonstrate our commitment to Nigeria, if not by creating and supporting platforms that gives rise to ingenious designs, which in turn help the growth of brand Nigeria. And with fashion, we see a connection between the global and the indigenous.
Our dream is to see young fashion designers showcase their talents and go on to take center-stage in the fashion industry as our worthy ambassadors.
The campus tours are exciting for us as well, as it is an invaluable opportunity to interact firsthand with our target market which are the young people and from the thousands we meet, we look out for drive, passion, creativity and above all a unique sense of style. These are traits that make them worthy ambassadors of the brand.
Our commitment goes beyond picking and recognizing talents. We are also committed to equipping them for the future, that is why we are hosting the Masters of Style incubator before, and Masterclasses during the bootcamp. Most of these youths have entrepreneurial traits in the first instance but the formal learning offered puts structure to their inherent skills and makes them ready to take on the world.
In the days when the world only belongs to those brave enough to pursue their dreams, we are glad to partner with Dare2Dream and be part of a process that empowers, showcases and promotes big dreams.
Dare2Dream is a wonderful initiative and as a business we support such initiatives that align with our goals and values. We believe that just as we have done with the Masters of Style and the Dare2Dream initiative, there will be more opportunities for collaborations in the future.”
For Terms, Conditions and more details, visit www.dare2dreamng.com;
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Dare2Dream Season 5 is proudly sponsored by Imperial Leather and FCMB Flexx
TV: Wazobia TV, Wazobia Max
Radio: Cool FM, Wazobia FM
Web: bellanaija.com, Pulse.ng, 9jacampusstyle
Executive Producer: Kinabuti & Co-producer: Pulse.ng
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