Ringier Digital Marketing team share valuable insights on online marketing

abiola

September 26, 2017 3:04 PM

The audience left the masterclass presentation with valuable knowledge and resources that could be used in their respective potential and existing businesses.

Lagos Startup Week 2017 continued today with the Ringier Digital Marketing class setting the tone of the day two leg of event.

Zubby Emodi (Head of RDM Nigeria) , Seye Adebule (Head Online Marketing, RDM Africa) and Debo Ajayi (Head of RDM Academy) were the speakers from Ringier Digital Marketing, a sister company of Pulse Nigeria.

They each spoke extensively on how startups can grow their business by taking correct advantage of online marketing - using the common digital marketing channels including Mobile Marketing, PPC, SEO, and Content marketing Social Media Marketing, and Email Marketing among others.

The session also highlighted things every business should do when engaging in the digital space.

Using Google Analytics and other measurement tools was also discussed as being important for a business so as to know what is working and what’s not.

The importance of engaging with one’s audience on social media, getting feedback and more was well relayed to the audience. As part of the delivery, a 30 minute digital strategy session was offered free of charge to the audience which would be carried out via phone call.

It was a refreshing and value added presentation by the Ringier Digital Marketing Team heads on day two of the Lagos Startup Week “Visionary” 2017.

ALSO READ: Oluyomi Ojo, Chika Uwazie, others kick off Day 1 session "From Lagos To Silicon Valley"

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