'What is M' for weeks was the biggest question asked on twitter and instagram.
If you received a boom box to assemble, it meant you were invited to find out what M was, except the boom box still didn't tell you what M was.
On September 30, 2015 at Muri Okunola Park, Victoria Isalnd Lagos, 6pm meaning of 'M' was unveiled.
'M' stands for 'Miller' and its the newest Beer from SAB Miller in the Nigerian market.
The newest beer installment Miller was marked with the most exciting party of the year, beautiful people, lots of Miller beer to drink, grill, and music from Nigeria's biggest celebrity DJs, DJ Exclusive and DJ Caise, thrilling the crowd to some top notch music to match the occasion.