Inside the exclusive launch event of the MUVMNT platforms

In a celebration of creativity and innovation, AT3 Resources, the Muvmnt agency, hosted a curated gathering of creators and industry experts.

This exclusive event marked the official launch of MUVMNT, a multiverse of brand experience platforms consisting of The MUVMNT Studio, The MUVMNT Experiences, and The MUVMNT Reports. These creative platforms aim to redefine brand experiences by fostering community, enabling interactions, and elevating culture.

The event, themed “A Day with the Creators,” provided the creators with a unique gathering to celebrate artistic prowess, learn from industry experts, and share pivotal moments that transformed into movements within their careers.

We believe that life experiences are always in motion better experienced through channels that connect people, communities and culture; so, it is our mission to bring people together by connecting brands with their consumers and consumers with the brands they love and admire across Africa. “We must continually seek avenues to co-exist, co-create and engage with ourselves. It is the recognition of this co-dependence that makes us thrive better as humans" In essence, we are powering brand mobility in Africa with these movements, says the founder, Tosin Adefeko.

"We remain committed to finding the best ways to tell our clients' stories. The expanded mission to create movements elevating brand experiences is a response to evolving audience demands and preferences. By placing the consumer at the center of the conversation and narrating the stories of clients' products and services through the lens of consumers, influencers, and partners, we will continue to build strong connections," Adefeko added.

The event featured an enlightening panel session, offering creators invaluable insights beyond their creative realms. According to Olufemi Oguntanmu, Chief Executive Officer, Penzaarville Africa, “As a creative, brand alignment with your niche is important. When choosing brands to work with, prioritize alignment with your personal brand and values over immediate financial gain. It's okay to say 'No' if a brand doesn't feel right.”

Other distinguished experts who shared pearls of wisdom and provided tips on best practices, staying relevant, and managing wealth include; Temilola Muyiwa-Ajayi, Associate, Banwo & Ighodalo, and Sola Adesakin, founder, of Smart Stewards.

Among the illustrious attendees were renowned content creators such as Denola Grey, Gina Ehikodi-Ojo, Taymesan, Amazin Klef, and Malik Afegbua.

AT3 Resources, an award-winning communications consultancy, is transforming into a Brand Growth agency, realigning its services for market leadership. Dedicated to reshaping storytelling, brand experiences, and engagement through movements that generate business value, AT3 Resources continues to make strides in the ever-evolving landscape of brand communication.