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This bank app advert is really not funny

This advert was meant to be really funny, but along the way it lost the plot and turned out to be boring.

Chigurl in the PayWithCapture 5.0 ad

Now, I am pretty sure the agency that came up with the idea for the PayWithCapture 5.0 TVC must have wanted to use humour to sell the idea of the new PayWithCapture which is obviously better than the previous app.

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The problem with the advert is that it is not funny. The humour is non-existent, and it is  really a shame because the very funny Chigurl is in it. For some strange reasons, she didn't kill it in the advert. I guess the concept for the advert was wrong.

The animated debit cards, having two Chigurls and the script really didn't home. This advert must have cost millions but at end result looks way cheaper.

After watching the video, I am not exactly thrilled to get the new PayWithCapture app.

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